Marketing is essential for success, especially for small business. Many small business owners think that developing and implementing a successful marketing campaign is out of there budget. Marketing your small business doesn’t have to break the bank, here are 5 ideas for your small business.
1. Claim your online directory listings
Consumers are searching to fill an immediate need, and they’re using the internet. A study by Google shows that half of consumers who’ve conducted a local search from their smartphone visit a business within a day. Online directories such as Google My Business, Bing Places and Apple Maps Connect help make sure customers can find your business, visit your website, get directions and leave reviews. While these three directories are the largest search networks, there are many other directories available such as Yelp, Angie’s List and YP.com.
2. Get your business on social media
Social media is changing how consumers communicate with businesses. Consumers associate an active social media presence with trustworthiness. Social media allows businesses to communicate directly with customers to answer questions, resolve customer service issues and gain valuable feedback. Posting to social media keeps existing customers in the loop and encourages them to share with their connections.
3. Start a blog, and create new content
Blogging takes time and can be a real pain to consistently publish new content but, nobody knows your industry quite like you do. Share your knowledge, it helps form trust with your customers. The benefits of blogging are well worth the effort. Blog posts should be shared to your business social media and sent to your email list. Don’t be afraid to re-share popular content you’ve already published on social media, make the most of your effort.
4. Host a class or workshop
Chances are, you’ve got a wealth of information about your industry to share with your customers. Hosting a class or workshop gives potential customers the opportunity to learn about your business without the pressure of contacting you one on one. Spread the word about your class or workshop on social media, with your email list and by posting flyers on community bulletin boards at other local businesses.
5. Join a professional networking group
Nothing can boost your business like face to face networking. Networking is an excellent way to connect with fellow entrepreneurs and get more warm leads. The concept of networking is to connect with other professionals and exchange leads from within their contacts who need the products or services group members provide. While many professional associations and networking programs have membership dues, most welcome a first visit as a guest. An excellent free networking organization, Open In Indiana, has meetings in Carmel, Greenwood, Indianapolis and Zionsville.
These are only a few ways to help promote your small business on a budget. If you’ve got a budget friendly marketing tip you’d like to share, comment below. If you want to learn more about marketing your small business, schedule your free marketing consultation with us today!